The Purpose of Content Exams
While many schools are interested in content exams for assurance of learning purposes, colleges of business typically face three hurdles when trying to use them. First, some common “off the shelf” tests are extremely expensive making them not very realistic given the current budgets within most universities. Second, off the shelf” tests do not capture mission specific knowledge and as a result, try a “one-size fits all to evaluating learning. As a result, these tests often serve as measures of general intelligence and not as effective measures of learning. Lastly, writing customized tests to avoid the “off the shelf” problems introduce a new set of issues, mainly creating issues of expertise, political struggles, and ownership. Thus, writing customized tests if a labor intensive, difficult process when handled in-house.